Our revenue model

Our entire business model, on one page.

You should not have to reverse-engineer how a software company profits from your tenants. So here it is, in full.

Who pays us

You do. That is the entire list. You pay a subscription for the software, priced on the size of what you manage. That is where our revenue comes from.

We are not publishing plan prices at the moment — the structure is being finalised and we would rather show you nothing than a number we change next month. Ask us and we will tell you exactly what your portfolio would cost.

Who never pays us

Your tenant. They pay you their rent. That is the whole of their relationship with our billing, and it is the sentence at the top of our homepage.

The four we turned down

What we decided not to charge for.

These are the standard ways this category earns beyond the subscription. Each one is a real revenue line we chose not to open, and the choice is why our margins are thinner than they could be.

No screening fees

We do not run tenant background checks, so there is no report to sell your applicant at three times its cost. Applicants are where this industry quietly makes a great deal of money.

No insurance commissions

We do not sell renters insurance and we take no cut of a policy. If we ever track a certificate, it is to tell you when it expires — not because we placed it.

No utility markups

We do not bill your tenants for water, power or gas, and we do not add a margin to what the utility charged.

No rewards interchange

No points programme quietly earning us a share of what your tenant spends. Paying rent is not a loyalty opportunity.

Why it is worth telling you

Because the cost of property software is rarely the invoice. It is the screening fee your applicant paid, the insurance policy they were steered into, the utility bill with a margin on it, and the card programme earning a slice of every payment. None of it appears on your bill, and all of it is charged in your name — to the person you have to keep a working relationship with for the next twelve months.

We would rather be the more expensive line on your invoice and the only one you can see.

What would change this

If any of the above ever stops being true, it changes here first and on the homepage on the same day. We would rather lose the line than quietly stop meaning it.

See what is built and what is not →

Ask us what your portfolio would cost.

Tell us how many units you manage and we will give you the number, with no plan-page arithmetic in the way.